Oklahoma Tourism and Recreation Department

PROJECT PURPOSE

The See Source Co-Op Program will provision financial assistance to Direct Marketing Organizations to access location-specific tourism data analytics.

EVIDENCE

None

POPULATION DESCRIPTION

Destination Marketing Organization's are not-for-profit organization that represents a specific destination. These destinations within Oklahoma have been negatively impacted by the effects of COVID-19 due to decreased tourism and reduced sales and lodging tax revenue.

PERFORMANCE MEASURING

The See Source Co-Op Program will provision financial assistance to Direct Marketing Organizations to access location-specific tourism data analytics. Through the access of data analytics, Direct Marketing Organizations will gain insights into methods to enhance their advertising campaigns to increase local tax revenue.

ONGOING INVESTMENT AMOUNT

$

ONGOING INVESTMENT DESCRIPTION

None

ONGOING INVESTMENT REQUIRED

One-time project will not need continued funding