PROJECT PURPOSE

Route 66 App development that markets sights and businesses of interest along Route 66 in Oklahoma.

EVIDENCE

None

POPULATION DESCRIPTION

Communities along the historic Route 66 experienced decreased visitation, lost revenue and sales and lodging taxes.

PERFORMANCE MEASURING

Metrics for app and website utility are provided by industry partners such as Arrivalist, Google Analytics and Adara. Metrics include number of downloads, page views, sessions, users and unique visitors.

ONGOING INVESTMENT AMOUNT

$

ONGOING INVESTMENT DESCRIPTION

None

ONGOING INVESTMENT REQUIRED

One-time project will not need continued funding

PROGRAM CATEGORY

Addressing Negative Economic Impacts

PROGRAM SUBCATEGORY

Aid to Tourism, Travel, or Hospitality

FEDERAL GRANT AMOUNT

$

FEDERAL GRANT DESCRIPTION

20.219-Recreation Trails Program (RTP) and 15.916-Land & Water Conservation Fund (LWCF) are passthrough grants administered by the Oklahoma Tourism & Recreation Department. The agency may apply for these grants and if awarded will receive federal funding

HQ COUNTY

Oklahoma

ENTITY TYPE

State agency

Data source: Oklahoma Office of Management and Enterprise Services / More information ยป