PROJECT PURPOSE

Development of participants, marketing, signage, etc. to establish the Oklahoma Music Trail.

EVIDENCE

None

POPULATION DESCRIPTION

The Oklahoma Music Trail will support local communities that experienced reduced visitation which resulted in decreased sales and lodging revenue.

PERFORMANCE MEASURING

Advertising campaigns for the Oklahoma Music Trail will be measured by Arrivalist, Google Analytics, and Adara to calculate a return on investment. Local communities will experience increased sales and lodging revenue.

ONGOING INVESTMENT AMOUNT

$

ONGOING INVESTMENT DESCRIPTION

None

ONGOING INVESTMENT REQUIRED

One-time project will not need continued funding

PROGRAM CATEGORY

Addressing Negative Economic Impacts

PROGRAM SUBCATEGORY

Aid to Tourism, Travel, or Hospitality

FEDERAL GRANT AMOUNT

$

FEDERAL GRANT DESCRIPTION

20.219-Recreation Trails Program (RTP) and 15.916-Land & Water Conservation Fund (LWCF) are passthrough grants administered by the Oklahoma Tourism & Recreation Department. The agency may apply for these grants and if awarded will receive federal funding

HQ COUNTY

Oklahoma

ENTITY TYPE

State agency

Data source: Oklahoma Office of Management and Enterprise Services / More information ยป