Oklahoma Tourism and Recreation Department

PROJECT PURPOSE

Development and execution of marketing campaign for the State's new branding and tagline.

EVIDENCE

Continued digital advertising campaigns throughout the pandemic resulted in increased visitation to State Parks and local communities. The continued and increased visitation drove sales and lodging taxes to benefit the local communities and the state. The economic downturn was impacted by these efforts and reduce the potential loss.

POPULATION DESCRIPTION

All communities in the State of Oklahoma will benefit from the continued advertising efforts of new and continuing campaigns. The impact on sales and lodging revenue will be reduced and improve the lives of all citizens.

PERFORMANCE MEASURING

Travel Promotions utilizes industry partners for tracking purposes including Arrivalist, Google Analytics, and Adara. Lodging revenue is tracked and calculates a return on investment.

ONGOING INVESTMENT AMOUNT

$

ONGOING INVESTMENT DESCRIPTION

None

ONGOING INVESTMENT REQUIRED

Able to continue operation without additional funding from the State of Oklahoma