Oklahoma Museum of Art, Inc.

PROJECT PURPOSE

Guided by its mission to enrich lives through the visual arts, OKCMOA seeks capital investment to greatly increase capacity, speeding the recovery of the tourist sector, and funds to expand its distance learning school program into all 77 Oklahoma counties. OKCMOA is: · Located in a qualified census tract · Brings world-class exhibitions to Oklahoma · Contributes millions annually in economic impact Leveraging a shovel-ready capital project, funds will: · Expand gallery space, creating a more in-demand tourist attraction that adds critical mass in efforts to reposition Oklahoma City as national arts destination · Improve safety and the visitor experience by expanding and modernizing classrooms and amenities OKCMOA?s newly established distance learning program: · Is Oklahoma?s first live gallery-based virtual program · Provides students with the opportunity to engage with great artworks facilitated by museum educators · Offers sessions that meet Oklahoma Academic Standards in STEAM Funds will allow OKCMOA to: · Grow a statewide network of schools, targeting those in high-poverty and rural areas · Create menu of web-based curricula for Oklahoma educators This once in a generation, transformative project will be self-sustaining. A plan for the remaining funding is attached, including details of matching funds.

EVIDENCE

? Projected increase in tourism dollars is supported by Destination Marketing Association International formula to demonstrate economic impact ? OKCMOA?s past success executing transformative capital project in 2002 ? Studies?examining?art?museum?field trips by the University of Arkansas?(2011)?and the National Arts Education Association?(2018) ?found even one museum experience?improved student?s?critical thinking and communication skills. ? Arkansas?study found benefits were?greater?for?students from rural areas, high poverty schools, ?and?minority students. ? A Virginia Museum (VMFA) Distance Learning (2019)?study found?the convenience of the program?encouraged schools to enroll in multiple sessions allowing for more long-term benefits to critical thinking and communication.

POPULATION DESCRIPTION

Located within a Qualified Census Tract, OKCMOA?s capital project will share the Museum?s mission with a wide variety of vulnerable populations within expanded and modernized galleries and classrooms that will newly accommodate non-English speakers. Project will support a broad menu of free, mission-based programs to vulnerable populations: ? Complimentary admission to all children under 18, or 24 percent of Oklahoma?s population ? Fully reimbursed field trips to Oklahoma students; more than 2,000 schools were high-poverty Title I in 2016 ? Artmaking for teenagers with behavioral needs in the SSM Health system ? In-gallery experiences for residents of senior care facilities with Alzheimer?s and dementia These populations suffered disproportionately during the COVID-19 pandemic through: ? Decreased opportunities for socialization ? Fewer opportunities for intellectual and emotional enrichment The Museum?s Distance Learning program was created in 2021 to address educational disparities that disproportionately impact minority, low-income, and rural students. By making Distance Learning accessible to all the state?s more than 700,000 public school students, in addition to private, college, and home-schooled students, all Oklahoma children will have access to live instruction that: ? Meets Oklahoma Educational Standards in STEAM ? Encourages critical thinking and communication skills that will transform Oklahoma?s future workforce

PERFORMANCE MEASURING

One-time capital investment will promote Oklahoma as a national arts destination ? Double Museum?s current annual attendance of 120,000 ? Return $120 million in tourism dollars to the city and state economy over a ten-year period ? Measured by Museum attendance and program participation, as well as visitor zipcode data Distance Learning program will grow a statewide network of teachers and schools ? Serve schools in all 77 Oklahoma counties ? Change student perceptions and ideas through sessions led by museum educators ? Improve critical thinking and communication for students ? Success of program measured by post-visit surveys, in-session surveys, interviews post-session, and interviews 6 months post-visit

ONGOING INVESTMENT AMOUNT

$

ONGOING INVESTMENT DESCRIPTION

None

ONGOING INVESTMENT REQUIRED

Able to continue operation without additional funding from the State of Oklahoma